Curb Appeal

If you are putting your Massachusetts house on the market, or own a rental property that is in need of a new tenant, get it to move more quickly by focusing on what experts say the market is currently calling for – more curb appeal.

In the past the two main things sellers focused on were making sure their kitchen was up to par and bathrooms were fresh.  Now we are finding that in this softened market, curb appeal is king. Make sure your property is ready when it is shown to prospective buyers. The first look makes a big difference, and this could be the only shot you have to make a good impression.

If you are having trouble deciding what changes need to be made, have no fear, because it’s what I do each and every day.  I start with the approach of simple economics. asking myself; “what can I do to the home in a few days that will cost $X, but will generate five times X in addition sales price.  I don’t want to put in 3k worth of granite counters to get 3K more for the home….but if I can spend 1k on paint and earn 10k in profit, I’ll do that all day long!

One thing that may be the single best asset to my career, is something I started when still selling home in Hawaii, which was to been to put together a “pre-marketing team,” that I can count on to help in a pinch.  After we meet and come up with a plan, I just need to make a few calls, and in comes my painter, handyman, electrician, carpet cleaner etc.  They all know each other, and all work based on the same fundamental principle of getting you as much as possible for your home.

An average of $3,000 is what one National Association of Realtors survey found was needed to make homes look cleaner, fresher and more modern. De-cluttering was high on the list of priorities as well. Make that first impression the best it can be since today’s  home buyers are jumping much more quickly on homes that appear to be updated and fresh.

If you run into any questions, or want me to take a look at your property and give you some ideas, by all means feel free to call or email me, and I’m delighted to help.